Kim Kardassian

Whether you like it or not, if you've been on the internet within the last 24 hours you will have seen Kim Kardashian and Paper Magazine's attempt to 'Break the internet' with their winter 2014 issue's photo shoot.

The first picture we were all treated to was of fearless Kim showing off the naked bum that the world is so obsessed with. Next, a more SFW pic was published showing Kim balancing a champagne glass on her backside.

And then just when we thought it was safe to return to our computers, there it was, Kim went full frontal. 

On all of the Paper magazine photos Kim just drips with an infectious level of confidence. Far from slamming her for revealing her body even though she has a young child, I am praising her for being able to pose like that knowing that millions of people will be sharing those images. 

So many people have been quick to jump and criticise Kim but the full frontal pic is just an extension of the whole 'Kim Kardashian' pphenomenon No part of Kim's life is private, we know all about her family, what she wears, where she goes, who she dates. The lack of privacy that surrounds Kim makes it obvious that her next step would be to do a full nude photoshoot. My interpretation of this photoshoot is that it's just a symbol of who we have made her rather than a narcissistic display. 

The Paper article discusses the fact that Kim is essentially famous for being famous and it is undeniable that she is pretty talented at that.

What are your thoughts on Break the internet? Is it just overt narcissism? Let me know in the comments!

The John Lewis Effect

Last week John Lewis blessed us all with their latest Christmas advert. This year's ad features Monty the Penguin or should I say #MontyThePenguin and follows him on his quest for love. SPOILER ALERT it ends with the revelation that Monty is actually a young boy's favourite cuddly toy and not his pet. 

John Lewis Christmas adverts have told us the stories of the Hare and the Bear, The Snowman willing to risk his life for his love and the young boy who was so excited to give his parents their gift. The ads are loved not only for their heartwarming stories but also the amazing soundtracks. This year's features the beautiful voice of Tom Odell and his Beatles cover and last year's Snowpatrol cover by Lily Allen helped to reboot her career after her hiatus though she later admitted to only earning £8000 for that song.

Over the last few years John Lewis have managed to turn their Christmas adverts into an anticipated event  that is so much more than them simply trying to sell individual items to consumers. Marketing is a career that I am interested in pursuing after university and a phrase that stuck in my mind from Google's head of Marketing Nishma Robb last month at a careers event was that marketing is all about 'Purpose not product'. 

This is a concept that John Lewis have well and truly taken on. They have found a way to make people become excited about Christmas on the whole and it's 'true meaning' focussing on relationships and the emotions surrounded around giving and receiving gifts rather than how much money you spend on specific consumer items.

I just think that it is amazing that John Lewis have been able to engage the British Public by having everyone talking about their advert. #Montythepenguin was trending on Twitter for days and raised enough awareness to have over 12 million YouTube views in less than a week. I can only imagine the increase in traffic John Lewis would have received from this campaign with people looking to find gifts that will 'Give someone the Christmas they've been dreaming of'.

 I would love to one day to be part of a process that helps to create a campaign much like this one day, and to find out what it takes to capture the hearts of the nation.

Ten important life lessons I learnt in the week beginning 3rd November 2014

1.Taking lots of selfies is a great method of procrastination

2. Being able to talk to professionals already doing your dream job is so helpful

3.The Disney playlists on Spotify are SO addictive

4. Life Size mannequins are creepy

5. Taco Bell is just as amazing as I imagined it to be

6.I have an unhealthy addiction to Shopping

7.Nobody makes a steak pie better than my mum

8.Taylor Swift's new album is a lot of fun

9. Starbucks' Christmas menu will be my vice this winter

10.Sometimes you see things that you want to unsee but life doesn't work like that. There is no picture with this one as I am doing my best to forget about it.

My latest sources of happiness

So yesterday I had a lot of fun spending money on things that I definitely don't need, but potentially could not live without.

Free gifts and feminism.

Magazines are a huge part of my life. I love how they offer so much useful advice, cover difficult topics and are just generally very pretty. Yesterday I chose Glamour and Elle magazine. Glamour because of the 20% off H&M voucher, free Nails Inc polish and the 'going out' feature- there is no such thing as too many clothes! I don't usually read Elle magazine but first things first, the incredible Emma Watson pulled me in. The fact that it is a feminism issue made it impossible for me to walk away from it. I am very excited to read the insights they have on a topic that is very close to my heart. As the front cover says I am very excited to 'Be inspired'. The free Benefit 'They're Real-push up liner' was just a bonus!

The second bag to change my life in as many weeks 

Sorry about the black dot on my pics

 I first saw this bag around 6 weeks ago when I first went back to London after the summer and it was love at first sight. For some crazy reason I didn't buy it there and then, when I went back the following week to buy it they were all gone. I've been on what has felt like a wild goose chase all over London looking for this bag that stole my heart for the past 5 weeks and yesterday we were finally reunited. Our reunion was only made sweeter by the fact that I had a 20% off voucher from my Glamour magazine so I got it for £28 instead of £35. My favourite thing about this bag is the velvet (!!!) panels on the sides.

The album that hasn't sold 1.29m copies in it's first week for no reason

Yes after a week of being permanently confused as to why I hadn't fully joined the 21st century by not owning Taylor Swift's fifth album I finally caved and bought my deluxe edition last night for £14.99. I bought it from Amazon so I got my digital copy instantly, which has been on repeat for quite some time. My current favourites are Blank Space, Out Of The Woods and How You Get The Girl. I know these will change but right now I'm just so happy that I've finally understand what everyone's been going crazy over the last week and why Lena Dunham named October 27th (the album's release date) National Taylor Swift day!